Achilles PR: Our Story
In Greek Mythology, Achilles was an iconic warrior and general of the Myrmidons, made famous by Homer's epic poem, The Iliad, which detailed his valor and victories during the Trojan War.
It is a common misnomer that Achilles was a God; he was indeed a mortal man. According to Homer, Achilles's mother, Thetis, was so concerned about his mortality that she did a variety of things in order to increase his durability in battle--including dipping him in the River Styx, which was believed to give God-like invincibility to
even mortal men. Unfortunately, when she did so, Thetis grabbed Achilles tightly by the heel, leaving his foot and ankle exposed as she dipped him in the sacred waters.
Achilles was purportedly killed by a single arrow from Paris, a Prince of Troy, which struck him in the one place the unstoppable mortal was known to be vulnerable: his heel. The term achilles heel was eventually adopted to denote an unintended area of weakness, which can lead to one's unwitting downfall.
In the 21st century, Achilles Public Relations (Achilles PR) is an integrated public relations firm, based out of Washington, DC.
We understand the inherent balance between strength and vulnerability and we seek to fortify our clients--whether individuals, brands, organizations or non-profits--with a comprehensive communications plan that will build upon their established brand strength, while mitigating any weakenesses in their outward-facing public relations planning. From media engagment, to marketing activation, to community relations, to strategic and crisis communications, we take an experienced and balanced approach to client management. Our clients are regularly featured across national television, newspaper, magazine, and radio outlets, as well as high-traffic blogs, digital platforms, and large-scale events.
We understand the balance between the power of a red carpet rolodex and the importance of a grass roots following. At Achilles, we believe that effective media management, strategic marketing, and brand development should never be a weakness, when it comes to developing an integrated public relations plan.
Achilles PR: Our Team
Founder & Partner
A lawyer by trade, Doug left federal practice in 2007 and started the DLE Agency: a media, marketing, and management firm, serving a global portfolio of athletes, personalities, and brands. He has represented NFL, Olympic, Action, and Endurance Sports athletes--as a certified agent and/or media & marketing advisor--across team and brand negotiations, ranging from player/team contracts to complex endorsement agreements. His commitment to strategic PR and media engagement were key to DLE's growth and expansion.
Doug formed Achilles PR as a sister company to DLE, with the goal of providing integrated public relations services to a diverse roster of emerging and established brands.
Over the years, Doug has become a nationally recognized strategic PR advisor and a frequent cable news analyst. He has appeared across a variety of networks including: ABC, Al Jazeera, BBC, CBS, CNN, CNN Money, EWTN, FOX Business, FOX News, Hearst, MSNBC, and NBC, among others.
Hilary has an impressively diverse resume, stretching across media, marketing, and event management, in both the non-profit and for-profit sectors. Over the last 16 years, she has worked with clients and companies across: fashion, fitness, health, wellness, nutrition, food & beverage, technology, cosmetics, water safety, youth wellness, and a variety of other categories. It is this diversity of work experience and exposure, that make Hilary such a skilled PR practitioner. She did on-camera work from the 2012 London
Olympics; she has covered New York Fashion Week for a number of print, digital and TV news outlets; she has traveled and spoken to health & wellness groups in the U.S. and India; she has developed and implemented a nationwide PSA Campaign for healthy eating, and she continues to provide valuable insight to a number of entrepreneurs and small business owners seeking to develop their own brand identity. Hilary is a frequent on-air commentator and has appeared across ABC, CBS, ESPN, E! News, FOX, Hearst Media, and NBC.