Six years ago, Doug Eldridge formed Achilles PR as a free-standing commercial counterpart to the DLE Agency, a nationally recognized sports management firm. In 2016, Hilary Eldridge joined Achilles as a partner, bringing with her a broad portfolio of experience in the lifestyle, health and wellness space. Outside of the office, Doug and Hilary were married in May 2016 and welcomed their first child, Alexander, in May 2017.
At Achilles PR, we take a measured, strategic approach to public relations planning and execution. From the set of the Today Show, to the green room at FOX News, to the pages of the Wall Street Journal, to local news affiliates, to the cover of the hometown paper, we believe in a tiered engagement strategy in order to maximize leveraged exposure for our clients. At Achilles, we believe you must be selective in knowing when, where, and how to tell the client's brand story.
As we rapidly approach the end of summer, 2021 has proven to be a busy, but banner year for our clients and our firm. We have fortified our core competencies and client base, while working to expand our suite of services and areas of practice. We have advised on a variety of emergent issues, including: political and corporate crisis communication strategies; Diversity, Equity & Inclusion (DEI) for start-ups; key legislative issues facing Congress and SCOTUS, like NIL; digital and social media for small businesses, and of course, our talented group of professional athletes!