Achilles PR: Updates
In Wall Street Journal...
August 2016 - Howard Shu was profiled in the Wall Street Journal. The LA native, who's making his Olympic debut in Rio, traveled to more than 30 countries in 12 months in order to qualify for the Games. The UCLA alum and noted sneaker-head discussed his tech obsession, love of family and friends, items he can't travel without, and his love of clean aesthetic and button-up street style.
In W Magazine...
June 2016 - We joined Casey for a photo shoot along the Potomac River for W Magazine. The only thing hotter than the June weather was the finished product: amazing work! Many thanks to Biel and the creative team at W!
The 2nd AD47 Academy...
June 2016 - This year, we were proud to manage the media and public relations surrounding the 2nd Annual AD47 Football Leadership Academy, in Laurel, Mississippi. The project--as part of our on-going strategic partnership with the DLE Agency--is the vision of Jaguars S Akeem Davis. The NFL veteran has developed a free, one-day skills camp in conjunction with the NFL Foundation and USA Football, to provide football instruction and leadership discussion to 100 children, ages 8-12.
In US Weekly...
June 2016 - Casey Eichfeld sat down for an interview with US Weekly, discussing his training, travel, diet, love of pets, and his secret weapon in the water: 12 years of ballet training! The Charlotte-based paddler's sense of humor was on full display and the digital version of the interview was among the most viewed articles on the site that week.
In W Magazine...
June 2016 - Two-time Olympic saber fencer Dagmara Wozniak was featured in the June issue of W Magazine. The Hoboken-based athlete was shot in her 'home gym' in Manhattan. Dagmara was an alternate at the Beijing Games in 2008 before making her Olympic debut, at the London Games, in 2012.
In Interview Magazine...
June 2016 - Three-time U.S. Olympian Casey Eichfeld was featured in the June issue of Interview Magazine. The beautiful, black and white spread focused on the broad range of body types among the Team USA athletes heading to Rio 2016. As a whitewater slalom canoe athlete, Casey's workout regiment focuses on Russian-style Olympic lifts for maximal explosive strength, as well as a heavy emphasis on core strength and flexibility.
